These days am getting very interested in Brands and how a brand is built. Its a fascinating subject, and seems to have replaced religion as a community identifier among todays urban youth. Are Apple stores the new temples, and the new product launches with queues outside the new piligrimages. Something is happening here, and you dont know what it is ....do you ....mr jones / samsung / blackberry / microsoft / google ? Just being a popular brand is no longer enough.....you need to be loved with a sufi like intensity it seems. As the Brand Consulting firm Industree says on its blog -
Just like new product slogans or campaigns are referred to Legal before being finalised, corporate communication and marketing/sales activities might benefit from a layer of brand advisory which functions independently of pressures, and is staffed by competent experts with exposure to multiple brands and the science of brand building..
