The essential guide to email writing

Interesting review in the New Yorker, about a book on how to email. This book seems to lay down the rules for this new medium, and it reads ....

Shipley and Schwalbe enumerate six essential e-mail types (the Ask, the Answer, Grovelling, etc.), eight deadly sins (too casual, too vague, too illegal, etc.), and a four-step checklist (S.E.N.D.) that reflects the authors’ broad-ranging e-mail conservatism. “S” stands for simple, “E” for effective, “N” for necessary, “D” for done. Generally, they’d have you hit “send” later and less often. They offer a hermeneutics of the cc, an invocation against the word “please,” and a number of rather chilling but by now self-evident rules (“Never forward without permission, and assume everything you write will be forwarded”). The reader gulps at the thought of unexploded self-incriminations ticking in servers around the world. The authors, astonishingly, come out in favor of exclamation points (“ ‘Thanks!!!!’ is way friendlier than ‘Thanks’ ”), abbreviations (“Is LOL . . . really inherently more opaque than FYI?”), and emoticons (those smiley faces and the like may “bug many people but they make us smile”).